It was an amazing three days of riding and festivities in the beautiful resort village of Serfaus, Austria. With nearly 200 dealers from around Europe converging on Kona’s full line-up of 2016 bikes, sunny weather, fantastic Austrian hospitality and great friends new and old, Kona’s 2016 European Dealer Launch was a great success. A full range of brand new Hei Heis, Kahuna’, Honzos and Precept 150s were on hand for test, along with Precept 200s and carbon Operators at the awesome Serfaus-Fiss-Ladis bike park, Kona had a great time hosting our network of continental European dealers and distributors. Along with our Big Kahuna Crew award ceremonies, Kona also hosted the first ever Kona European Championship Pedal Boat Race, which was one by the extremely powerful France 1 team. A huge shout out to all of our incredible dealers, who personify what it means to have fun riding bikes. Thanks for joining us! Photos by Joonas Vinnari.