Daily Archives: 11/06/2018

French Magazine Big Bike Reviews the Process CR DL 29 “Globalement on a pris beaucoup de plaisir au guidon de ce Kona Process 153 CR/DL 29”

Globalement on a pris beaucoup de plaisir au guidon de ce Kona Process 153 CR/DL 29. Il est rapide et hyper stable tout en restant joueur et maniable dans les portions plus techniques.

Legendary French publication Big Bike have published their review of our new Process 153 CR DL 29 and it seems, like most people, they are rather fond of it. With the help of some French-speaking (and reading staff) and a little Google translate I can tell you that they had this to say, among other things “Overall we took a lot of pleasure riding this Kona Process 153 CR / DL 29”

All you French speakers (and readers) head here to check out a high res PDF of the review in full.

Team S&M CX Earns UCI CX Victories!

Team S&M CX had a killer double header at the US Open of Cyclocross a couple weeks ago and saw racer Clara Honsinger take two victories in a row – big wins in the UCI categorized race.

From Clara: “On Saturday in Boulder we prepared for 60 degrees and bountiful sunshine. We arrived in time to pre-ride the course, slip into our race kits and roll around a moment before the race. I rode a paced race and studied where I could take advantages over other riders. Ultimately, I found myself with a solid gap and carried it in for my first UCI win. Then Sunday morning, we awoke to frigid temperatures and 5 inches of heavy snow—not the squeaky fluff typical of the Southwest, but the damp and sloppy crud more closely associated with Oregon. Thoughtfully, Brenna took cool action, reaching out to our solid sponsor and fantastic hosts, Stages Cycling, to edit the race day plan. In the meantime, I frantically repacked my race bag. Through the kindness of Stages, Brenna was able to secure us a warm place to dress, access to an entire studio of Stages’ indoor cycling bikes, and a hot spigot to rinse the mud off our shoes after the race. During this time, I was able to determine that I would need to wear my thick wool socks over the standard-thickness wool socks. When it came to the racing, there were still adjustments to be made: lines in the course froze and thawed, ruts gained depth, and our solid team of support kept bikes clean and shifting in the pits. Through the majority of the race, I carried momentum and focus, even with a few bobbles. Eventually, with a lap and a half to go, I found myself with a delicate lead. In those last few minutes of the race, I charged on while trying to keep as clean as possible as the frozen mud accumulated to my bike. In the end, I got my second win and we left Boulder feeling even greater gratitude to our friends at Stages.”

Team S&M CX have written a great race report with contributions from both Honsinger and teammate Beth Anne Orton. The post is well worth a read and teaches a thing or two about being prepared for the unprepared. Congrats to both racers on a steller weekend.  Thanks to  Adam Koble for the incredible photos!

Work With Us! Kona USA is Hiring a Junior Designer

Attention design-minded shredders! Are you a recent graduate that studied graphic design, or someone who is a self-taught design badass? Do you live in Bellingham, Washington or plan to live nearby really soon? Do you live and breathe bikes? Do you want to see the promise land that is Candy Mountain?

We actually do have candy mountain! Or more like candy shelf… but it’s always stocked and delicious!

If so, we want to hear from you!

We are hiring a junior graphic designer/marketer to show us the trends, design ad layouts, create point of purchase material (you know- the cool branded stuff like signs, tee shirts, patches, hats, key chains, pint glasses, etc), create trade show materials and booth designs, help with in-store development and even help us create some sweet custom bike components! Along with the design, you’ll assist Kona’s marketing and sales departments with managing our webstore, helping out with product photography, social media, and other general utility tasks. You gotta be willing to get your hands dirty!

Sometimes the work is dirty… but it’s almost always fun!


This person will work out of our Ferndale, Washington office and liaise directly with Kona USA staff as well as our international marketing and production art teams to produce graphic design and marketing materials for a variety of purposes and applications as well as assisting with Kona USA’s various day-to-day needs.

Help us design sweet tee shirts!

While we know you’re all very special, the following skills are required:

  • Adobe CS proficiency with certified professional training/education predominantly with InDesign, Acrobat, Illustrator and Photoshop
  • Microsoft Word, Excel, PowerPoint and Outlook proficiency
  • Mac computer proficiency
  • The patience of a saint



This could be your desk!  


Requirement: Know how to have a good time. Onesies are optional.

Interested? Check out the full job description here!

To apply please email your resume and sample work with the subject “Kona USA Junior Designer” to jobs@konaworld.com


Kona Dream Builds: Caleb’s Ice Cream Loving Process 153 CR DL

The Pacific Northwest mountain biking mecca of Squamish, BC played the backdrop while Kona marketing coordinator Caleb Smith built up his Process 153. Usually one to swap parts around quickly, this bike evolved more slowly as the stock build more than satisfied Caleb’s desires while living at the head of Howe Sound.

“I’m not the most rad rider around, but Squamish’s trails are pretty tech and demanding and I never felt under- or over-gunned on the Process. In fact, I’d go as far as say it’s the perfect Squamish bike.”

Upgrades began with supporting local Squamish business OneUp Components: the bike runs their EDC tool, chain guide and dropper post. Continuing the Squamish love, and Caleb’s love of sweets, Squamish boutique ice cream outfit Alice and Brohm gets pride of place on the bike’s head tube.

Experienced riders will tell you that you should put your money into your wheels, and that’s exactly where Caleb made his first big move. A long time WTB fan, the rims, tires, and saddle are all from the legendary Bay Area company. There are a few other subtle changes which you’ll find as you pore over Caleb’s photos below…

Colour matched Graphics are cool and all, but Caleb opted for stock Lyrik decals and a toolless front axle. The forks were running 3 tokens and 85psi.

The bike rocks its stock Desendedant carbon cranks but with SRAM’s all-important crank boots attached for added protection from Squamish granite. A One Up Components top guide keeps the chain where it’s supposed to be.

The XO Eagle out the back has had a few close shaves but still changes gears flawlessly.

One Ups EDC steer stashed tool hides a multi-tool, a tire plug, bacon strips and a spare set of magic links.

Although now rebadged as a Race Face Turbine R stem this 35m Easton Haven stem has been on Calebs last four bikes “It’s hands down the sexiest stem I’ve ever used and I’m kind of attached to it”

The original SRAM Guide RSC’s have moved sideways to another build, and SRAM’s powerful Code RSC’s have stepped up to the task of slowing the XL rider down. You never know when you are going to need a bit of duct tape.

One Up’s composite dropper post lever…

Connects to their stealthy 170mm dropper post.

You can never have too much carbon… WTB’s Volt saddle complete with carbon rails saves a few grams.

The rims are built around Hope Pro 4 hubs.

And laced to WTB’s Ci31 rims, these rims made the jump from Calebs last non-boost hubs. Out back he’s running WTB’s Vigilante 2.3 tough casing tire.

While WTB’s meaty Convict 2.5 tough casing tire keeps the traction solid up front.

Hailing from New Zealand (where they drive cars on the wrong side of the road) Caleb loves the fact that the Process bikes allow easy routing of brakes both moto and normal.

Kona is Hiring a Marketing Manager for Europe

The Kona Bicycle Company is seeking a full-time employee to manage European marketing operations as part of its global marketing department. This person must be a media relations master, a public speaker, a digital content producer, an avid and capable cyclist, an accomplished writer, an organized team worker, unafraid to dig in and get their hands dirty and travel to very cool locations to ride bikes and get the job done.

Work with highly talented and opinionated international teams producing top shelf content from the comfort of your “office.” Photo: Caleb Smith

Travel to exotic locations and shuttle like the locals. Come join the adventure! Photo: John Gibson

Ride all types of bikes on terrain of all types with riders of all types. Photo: Caleb Smith

Duration: Full Time, Year-Round, 24/7/365
Location: Europe
Compensation: Determined by experience and qualifications. We’ll make you an offer you can’t refuse.

Specific Duties:

1. Internal and external communications lead for Kona Europe
2. Media relations including managing all product reviews and more
3. Europe’s advertising campaign planning
4. Project management, production and direction
5. Event hosting, MC’ing, coordinating
6. Bike dealer marketing communications
7. Lots of meetings, planning, talking with opinionated North Americans and a team that is so spread out it’s ridiculous

Click here for the full job description, but don’t let it deter you, this is actually a dream job. You’ll work with riders, writers, marketers, professional videographers, the industry’s best photographers, award winning designers, coffee lovers and comedians.

Experience, Knowledge and Skillsets:

• Consumer, bicycle retailer and media relations
• Creative writing, storytelling, copy writing, blogging, social media, event hosting and public speaking
• Fluency or proficiency in French or Spanish or Italian or German languages is a preferred asset
• Proficiency in Adobe Creative Suite is a preferred asset
• Detail-oriented with strong organizational skills, ability to multi-task and work with tight deadlines
• Excellent verbal and written communication skills
• Proven problem-solving ability and sound judgment
• Extensive knowledge of Mountain, Road, Gravel, Commuter, E-Bike and Cyclocross bicycles
• Experience in dealing with sensitive designers and “artsy types”
• Experience in the tactical deployment of irreverence and sarcasm
• A good sense of humor

If you’re interested please email your resume and sample work with subject “Kona Europe Marketing Manager” to jobs@konaworld.com

Travel to international trade shows and display bikes that often win awards. Photo: Caleb Smith

Stand on podiums (of a different kind) and present Kona bicycles to dealers, media and Kona staff all over the world. Photo: Paul Kelly

Do whatever it takes to ensure your message is heard and well understood. Photo: Caleb Smith

Feel good everyday knowing you work for “The Good Guys”. After all, you’re working for an independently owned and operated bike company that’s been in business for 30 years. Photo: Paul Kelly

Work hard, ride hard, play hard. Stirl and Rae Photo

At Kona, we’re all about the freedom and empowerment of the bicycle. We have been since 1988. We still have the same founding owners. We’re still populated by a staff of keen, active, impassioned cyclists. We’re not big, nor are we that small. Just a dedicated group of cyclists making bicycles for people who love bikes-no matter if that love is new or long established.