Daily Archives: 01/31/2019

15″ Kona Ski Straps are Available in USA and Canadian Web Stores Now

If you know just how handy ski straps are then you won’t need us to sell you on these bad boys. You just want the links to buy our new Kona Straps, right? If you are in the USA (or want them shipped internationally) click here. If You live in Canada then click right here.

Do you need convincing? Well, apart from securing a pair of skis together, ski straps can attach anything to anything. We are selling them, though, because they are great for securing tools, pumps, bottles of wine and spare tubes to bikes (well they secure anything to bikes really). If you’re a bike packer you can use them for added security when putting bottles in cages or for any extra external items you want to add on. You could fashion a dog leash if you forgot one or you could even fix a broken roof rack with one. The uses for these bad boys are truly endless… Think of them as giant reusable zip ties!

We’d love to see how you use yours! Tag #KonaStraps so we can check them out!

Announcing the Kona Ambassadors!

The time has finally arrived! After thoroughly combing through more than 650 applications from countries all around the world we’re excited to finally announce our Kona Ambassadors! We’ve hand-selected 35 people that embody the Kona spirit. They’re adventurers, die-hard cyclists, movers and shakers. They’re athletes, artists, advocates, and stewards of their local communities. They’re organizing rides, literally painting the town with color, pushing boundaries, bringing new people into the sport, and riding far and wide. They’re trail directors, scientists, teachers, stylists, chefs and more! We covered every base that we could to represent as many of you as possible. Their mission? Bring amazingly unique and creative content to you!

Please say hello to your 2019 Kona Ambassadors!

Alexander Kangas // Sweden

Alex Luise  // San Vitale, Italy

B’yauling Toni // Saskatoon, Canada

Barry McWilliams  // Berlin, Germany

Becky Gardner  // Salida, Colorado

Brooklyn Bell // Bellingham, Washington

Carlos Langelann // Barcelona, Spain

Clara Cendoya Ibanez // Madrid, Spain

Cole Pellerin // Saskatoon, Canada

Colt Fetters // Durango Colorado

Delia Massey // Issaquah, Washington

Erkki Punttila // Helsinki, Finland

Euan Camlin // Edinburgh, Scotland

Graham Beaumont // Cumbria, United Kingdom

Gretchen Leggitt // Bellingham, Washington

Josh Lowe // East Sussex, United Kingdom

Kate Meyer // Bend, Oregon

Kris Herstns // Sint Niklaas, Belgium

Leah Maunsell // Cork, Ireland

Lita Monaghan // Fircrest, Washington

Markus Zieher // Aalen, Germany

Molly Joyce // Flagstaff, Arizona

Molly Sugar // Portland, Oregon

Riley Seebeck // Issaquah, Washington

Ryan Gardner // Oakland, California

Ryan Lindsay Bartz // Always on the move!

Ryan McEvoy // Knoxville, Tennessee

Sandra Beaubien // Ottawa, Canada

Sebastian De Meris // Segny, France

Shae James // Bellingham, Washington

Simoni Medici // Montecchio Emilia, Italy

Stephen Pope // Middlebury, Vermont

Tim Wiggins // Isle of Wight, United Kingdom

Trevor Browne // Montreal, Canada

Tudor Gillham // Cardiff, Wales


The ambassadors will be regular contributors to the Cog and our social media. Stay tuned for their work… coming soon!

Kona Dream Builds: Rafa’s Triple Duty Performing Sutra Ltd

When Rafa first approached Juan and the crew at Ciclos La Ferro in Bilbao, Spain and said he wanted a bike for short 3-4 day escapes from Madrid into the nearby mountains, they knew they could help. Then he said he also wanted the same bike to pull triple duty and take him on pure road adventures as well as be ready and willing to take him off the gravel and paved roads of Spain and on to some classic Spanish single track. At first, it seemed like a challenge, building a bike from the ground up that would tick all these boxes. But using the now legendary Sutra Ltd frame as a base, Juan found the perfect canvas to build Rafa what is clearly a work of art.

It’s built around a set of DT Swiss 27.5′ hoops, a 25mm wide M1900 wheel out back and a M462 laced to SP PL-8 Dynamo Hub up front. Both front and rear wheels are sporting Schwalbe G-One’s

Bike packing/touring is not new to Rafa, here he is circa 1978, traveling from Santander to Paris.

A Sram GX Drive crankset with a North Shore Billet narrow wide chainring mates up with a matching Rival rear mech out the back. TRP cable actuated Spire brakes take care of stopping duties.

The SP PL-8 Dynamo Hub powers both front and rear Busch and Müller lights on Rafa’s Sutra Ltd.

Juan has also added some beautiful Ritchey components to the mix including this WCS Zero seatpost and that sexy Super Logic headset.

Brooks all weather C17 saddle is just a thing of beauty.