115% Increase in Winter Bike to Work Week Numbers

YEAR ROUND CYCLING GROWS – 115% INCREASE IN WINTER BIKE TO WORK WEEK NUMBERS
4417 cyclists counted at commuter stations around Metro Vancouver

Vancouver, BC (Nov 8, 2010): Cycling is gaining ground as an everyday mode of transportation, and not just during the summer months. Thousands took to their bikes during Bike to Work Week November 1-7th. The event offered education, motivation, and celebrations around the region to nudge 197 potential cyclists into the commuter cyclist category, and 633 to become more than fair-weather riders.

Bike to Work Week (BTWW) is an online and en route event that was larger than ever this year. It is an important part of convincing interested but concerned potential cyclists to make the switch from other modes. This season, BTWW converted 198 brand new commuter cyclists and even more new winter commuter cyclists. An important part of the winter event is educating people on how to equip themselves to be safe and comfortable, and motivating wet-weather riding by having prizes, hot coffee en route, and friendly workplace competition.

Cycling is catching on, and the Bike to Work program is there to celebrate and support potential cyclists to get on two wheels. More information and resources at www.biketoworkmetrovan.ca

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