Category Archives: Online Extra

Ex-Kona Rider, Ryder Hesjedal sits 6th in Tour de France

At Kona, we’re quite fond of our history as a breeding ground for some of the world’s best cyclists. We’re not a massive company that can afford the likes of some of the world’s fastest riders. We do, however, have a long legacy of sponsoring cyclists who started their professional career at Kona, and then went on to do great things on bikes. Steve Peat, Roland Green, Dave Wiens, Dario Cioni, Greg Minaar, and Geoff Kabush all had successful stints riding Kona early on in their careers. Few know that Ryder Hesjedal, originally from Vancouver Island, BC, rode for Kona as an Espoir, winning the World Championships in 1999 on a Kona. As you may or may not know, after 8 stages, Ryder currently sits in 6th position in the Tour de France, just 1’11″ behind the yellow jersey. Way to go Ryder, here’s some retro John Gibson pictures to keep the fire burning.

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Kona Shoot the Ride Photo Contest – The Third Edit

International Field, Beautiful Photographs

They came from all over the world. Nearly 200 entries all told. Backyard dirt jumps, local races, exotic sunsets, downtown commuters, from action to culture, advocacy to storied moments, the Third Annual Kona Shoot the Ride Photo Contest saw it all. We put the call out for your favorite cycling images—anything and everything that best captured the emotion and inspiration of riding a bike. The response came from a cycling world that is big, beautiful, and incredibly diverse, not to mention skilled with the shutter. As voted internally by Kona staff, here are the top five winners.

1ST PLACE: “Nostalgia”

Photo by Ng Hum Kean, Penang, Malaysia
Prize: $500 Kona Store Credit
“This picture was taken during our regular family ride last year, with 9 month old Lwen enjoying the ride on a classic bicycle child seat made of rattan that brings back wonderful childhood memories.”

Kona Kudos: It starts at an early age, the cycling bug. And for those lucky enough to whiz through the world on a bike before they can barely walk, well, that’s just beautiful.

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New Kona Online Exclusive: Pedaltarian Posters – The Kona 2010 Ad Story

In an effort to expose ourselves (figuratively), the Kona marketing department has put together a glimpse into the Kona 2010 Art Campaign. Another piece in our on-going on-line magazine features, “Pedaltarian Posters” takes a look at how Kona’s internal agency found inspiration in themed poster art, and then turned that into a stunning and decidedly unique ad campaign.

pedalpost

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New Kona Online Exclusive – The Forest

Picture 1_smallAs part of our on-going series of exclusive on-line magazine articles, this month’s installment, The Forest, written by our in-house word maven, Mitchell Scott, explores new developments in the British Columbia trail scene. After nearly two decades of turning a bureaucratic blind eye to “unsanctioned” mountain bike specific trail on Crown Land, the BC Provincial Government is currently implementing of a trails strategy that could play a significant future role. Currently, BC has emerged as the number one off-road cycling destination on the planet. Does it have the political wherewithal to stay that way? *Viewers make sure you click on each page for optimal readability

TheForest_Layout01_small

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Step Into the Arena – The Konaworld Online Extra is Back Online

To see the full feature click HERE. Be sure to check back mid November when the Kona Online extra magazine launches it’s third article

Step

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Shoot The Ride – The Konaworld Online Extra is Back Online

Click here to enjoy the complete report.

shoot

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