Category Archives: Regular Joe

Regular Joe Interview on NSMB.com

Posted on 02/10/2010 by smiley

He rides, he rails, he teaches, he travels. Our do-it-all boy Joe “Regular Joe” Schwartz is interviewed by our friends at NSMB.com. Click on the link and find out more about a great Kona rider and his constantly evolving career spent riding bikes.

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Regular Joe Rides in the Olympic Torch Relay

Posted on 01/28/2010 by eddy

Joe_distThis Saturday, January 23rd saw our Regular Joe Schwartz carry the Olympic torch as the relay passed through his home town of Nelson, BC. Not only did Joe get to keep the fancy gas filled torch, but he also got to keep his disco-ready jumpsuit and mitts. What a deal! All that and a lifetime of fame, what more could you ask for?

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An Epic Season of Regular Joe

Posted on 11/17/2009 by mitchell

joe_distJoe Schwartz, our galavanting all-mountain man, recently sent us some highlight photos from his worldly 2009 travels. Iceland, Bolivia, Switzerland…not bad for a regular dude. Click “read more” to see the gallery.

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Regular Joe Nabs Photo of the Day

Posted on 10/14/2009 by mitchell

Schwartzy and his CoilAir set the table in Bolivia. Photo: Marco Toniolo http://marcotoniolo.com
Picture 2

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Regular Joe Bombs Icelandic Peak

Posted on 09/06/2009 by eddy

On assignment for Bike Magazine, Kona’s Regular Joe Schwartz drops in off of Blue Mountain in the remote southern mountains of Iceland. What might be the peak’s first ever descent by mountain bike. The ride of choice? The all new Kona Abra Cadabra trail demon, a sub 30-pound light long travel beauty featuring our new Generation 2 Magic Link.

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Icelandic Lemonade

Posted on 09/02/2009 by admin

joe_distSometimes when life gives you lemons, you make lemonade. We made gallons of lemony goodness today in Iceland, overcoming adversity and challenges thrown at us from all directions. Our day started gloomy, with dark clouds and a steady rain turning the Icelandic landscape into a foreboding place. Looking forward to breakfast and coffee to shake the sleep off and lift our spirits, we arrived in the dining room of our backwoods Chateau Atco sleeping arrangements to find that the chef had chosen to sleep in, leaving the room dark, cold, and devoid of food. Some grub was eventually rustled up, and we packed up our junk show and hit the road.

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Posted in Clump, News, Regular Joe | 1 Comment

Regular Joe Taps Into New Kona Magic

Posted on 08/25/2009 by admin

joe_distAfter putting my CoilAir through its paces last year in the Alps, riding 300,000 vertical feet in 33 days, I came to the conclusion that Switzerland is a great place to test bikes. The combination of epic downhills, all day adventure rides, and generally unforgiving alpine terrain demands everything from a bicycle, and really allows the rider to see and feel the strengths or weaknesses within the bike.

I picked up a brand new Abra Cadabra from the Kona Europe offices in Geneva a couple weeks ago, and was really excited to check out this sweet addition to the Kona lineup, on some of my favorite trails in the Swiss Alps. First off I was pretty blown away by the look of the bike. The linkage is tight and compact, with clean lines and a swanky polished frame to match. I almost hesitated at getting the bike dirty, it looked so good. That thought quickly passed as the urge to dice up some Swiss singletrack overtook me.

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Regular Joe Slays Zermatt

Posted on 08/24/2009 by admin

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Posted in Freeride, Regular Joe, Uncategorized | Leave a comment

Tenderized in the Swiss Alps

Posted on 08/21/2009 by admin

joe_dist1“Ding, ding, ding”, the omnipresent sound of cowbells waft through the Swiss air. If there is one thing I relate directly to my travels in Switzerland, it is the sound of these large bells, attached to even larger bovines. Seriously, these cows make our North American hormone-infused versions look pretty puny. Must be something in the alpine grasses these happy-go lucky ungulates ingest by the kilos. The Swiss cow’s life is not always an easy one, however. Let me digress with a story.

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Regular Joe Whistler Helmet Cam

Posted on 07/27/2009 by admin

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Posted in Kids, Regular Joe | 2 Comments

Joe Schwartz Goes Back to Camp

Posted on 07/27/2009 by admin

joe_distWhen summer camp is mentioned in conversation, most people tend to wax poetically about their long-past experiences. Stories of marshmallow roasts and campfire sing-a-longs abound. When they dig deep into the memory vaults, repressed recollections of bugs, weird counselors and food poisoning also surface. I have mixed emotions when I think of my camp experiences. My less than social young personality (ie: shy, introverted) may have had something to do with it, but more than that it was the fact I could be at home playing on my bike, instead of eating tainted camp food or playing war games in the woods. Read More→

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Regular Joe’s Summertime Report

Posted on 07/13/2009 by admin

joe_distHi all,

I hope everyone’s summer is off to an amazing start! I was enjoying some great weather and riding in Vancouver and Whistler, it was nice to get some shred time at home in after my Bolivia trip. I got a bunch of north shore pedaling in, and some sweet DH days on the Shore and in the always fun Whistler Bike park.

I am pinned now for the rest of the summer, not much time at home for me now!

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