It only makes it that much more impressive that Bluedog Cycles is such a cool and successful shop when you realize that their hometown of Viroqua, WI doesn’t even have 4,500 residents. According to owner Pete Taylor, that was all part of the plan. “When we were looking to open a shop, we had a formula with a number of factors; like where is a town in Wisconsin that doesn’t have a shop for 30 miles? Where is a spot that could support a bike shop? (Like a county seat) Where does Wisconsin have spectacular geography? And where could we form real strong relationships with land managers (land access is something we are very serious about). Viroqua is a super groovy little town and the clear answer. Viroqua is destined to be a riding Mecca someday.”

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