For the third consecutive year we’ve invited our tried and true Kona Dealers from all over North America to come spend a couple of days with us at our US headquarters in sunny* Bellingham, Washington. They come from Tennessee, they come from Las Vegas, Maine, Ontario, SoCal, even Texas. And no, it’s not a wine and dine fest. Nor is it a brainwash tech farm either. Sure, they’ve got to sit through our presentations for a couple of hours each morning, but after that it’s all about the ride (and then, of course, the apres ride).

Here’s a look back at two launch sessions over the course of one sunny* week on our home turf. Sure, the trails were sweet and the beers neverending, but for us, it’s all about the people. This is our extended family, and our Launch is really a reunion of sorts. And boy, do we love the character, passion and good times nature of our kin.

Thankfully the bus trip to our Lake Padden demo center and the post ride entertainment were short. Men + endless IPA + confined space = quarantine. Read More→

On the first ride day of our second installment of the Kona Launch in Bellingham, Washington this past week, we challenged our dealers to a smart phone photo competition. With over 15 worthy submissions, as voted by the dealers here’s the top four. Each photo won a Shimano XT rear derailleur, courtesy of Shimano, with the top two taking home the extra bonus of new Kona Commuter bags by Brenthaven. Congrats to our winners!

Here our first place shot goes to the subject, Forest Davis of Bath Cycle, who managed to split his elbow open getting rad on the burly singletrack surrounding Mt Padden. Way to take one for the team Forest, enjoy your swag! Read More→