Branding Bikes 101

Colle+McVoy, a Minneapolis ad agency, has partnered with the coalition Bikes Belong to design People for Bikes, an cool bike branding campaign that looks at the happy side of moving through the world on two wheels. The effort includes a Web site, posters, TV spots, products, all in the name of growing a national front for promoting bike-friendly policies. Take a look at some of the branding pieces below.