At Kona, we’re all passionate about the bike. Whether it’s bombing around the trails of Bellingham, lighting up the CX scene in Seattle, or spinning out a commute in Europe. We’re fortunate to have a gold mine of a rad people within the company that are as diverse as our family of bikes. They’re fathers, mothers, advocates, promoters, band members, sportsmen, sports fans and metal heads. They’re all an integral part of Kona and the Kona experience.
We want to celebrate the individuals, and at the same time give a look behind the scenes at Kona. These are our employees, their bikes, and their lives.
If the character of this episode already looks familiar to you, it’s probably because he has been a member of the Kona family since 1990 and is the star of our video series The Dew Files. For this chapter of the My Kona series we travel to the Southern Interior of British Columbia to the sleepy town of Penticton to learn more about one of the biggest personalities at Kona, Dew.