Belmar Bike Shop

Kona Dream Builds: A Very Sweet Roadhouse from Belmar Bike Shop

A bike as rad as the Roadhouse deserves a bit of custom flair, and that’s just what Belmar Bike Shop in New Jersey has done with Alex’s bike. The Roadhouse already stands out from the crowd with its clear-over-raw finish and brass brazing on the Reynolds 853 steel frame, and yet they’ve managed to turn it into something even more striking. Here’s the story from Kyle at Belmar:

Back in September we got a call from Alex to see if we had the new 2017 Kona Roadhouse that had just come out. We hit it off right away due to our mutual lust for this bike. The bike had not become available yet so instead he came by just to meet us and check out the shop and the other Konas we have here. We talked him into taking our Sutra LTD demo bike out for the day to see what that big tire bruiser is all about. After putting back 30 miles on the Sutra he was hooked on Kona no matter what.

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That ride confirmed that although Kona is a known as a mountain bike company they really know what they are doing when it comes to their drop bar offerings – but Alex did not waver on his desire for the Roadhouse and nothing else. He stared me in the eye and shook my hand as hard as he could and said that as soon as the Roadhouse becomes available to call him for the order. That is normally great but it turned out this bike was even more limited than we knew and already had more customers who felt as strongly as Alex than the amount bikes Kona had coming in.

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By five months later I had assumed the math didn’t add up in our favor and the Roadhouses were all gone until next year. When Jordan at Kona called us in the middle of January I figured it was just to check in and see how things were going as he does every few weeks. This time he had unexpected news. Alex’s bike was in. Good thing I didn’t follow up with Alex to tell him I thought the bike wasn’t gonna happen!

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When I called Alex was shocked. The call came at just the right time, because with spring right around the corner he started to look around to see if there was a different bike out there that tickled his fancy. Looking for something similar just confirmed what he already knew: the Roadhouse is a very unique, very special bike and could not easily be substituted.

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Now that the dream bike existed and we finally had it en route he wanted to go the extra mile and make it a very classy affair. He wanted some accents that would make the bike pop. We went right for the solid brass Sim Works fenders and the same final touch I do to all of my own bikes, honey Brooks saddle and tape. Perfect.

Getting this thing together was a longer process than normal but it ultimately fell together like it was meant to be. We are very thankful to have such patient customers who love the same rad bikes we do.

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Follow along with Belmar’s great custom builds on Instagram! And if you’ve got a custom Kona you’d like to share, hit us up on the #KonaDreamBuilds tag on Instagram or send us an email at dreambuilds@konaworld.com.

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