E-Ute: Take it E-asy!

There’s no denying the freedom that a bicycle brings. Shortcuts, the wind in your hair, the feeling of speed – the joys are undeniable. With the advent of the cargo bike, adding the ability to carry heavy loads has added to the versatility and overall functionality of the world’s greatest machine. We’ve partnered with Bosch to add pedal-assisted power to our beloved Ute bike, creating what we think is a pretty excellent substitute for the automobile.

Say hello to the Electric Ute. With a Bosch Performance Line CX motor to provide just the right amount of pedal-assist, Kona cargo bags, and a rack that can carry some serious weight, the Electric Ute knows no bounds! To learn more about the Electric Ute and all of its nifty features, be sure to check out our Innovations page!


Carry your kids. Carry your dog. Your trip to the store is no longer a slog.

With the ability to mount most any kind of rack, there’s no limit to all the things you can stack.

Baskets of flowers and colors galore. Attach all the racks so you can carry even more!

Cover miles of roads with the heaviest of loads.

Commuting to work with all your gear. With pedal-assist far becomes near.

Mount your board, or even your bike. Mount just about anything you’d like!


So, ride up giant hills and all across town. Enjoy the ups as much as the downs. Your mind is the limit to what you can haul, so hop on the E-Ute and go have a ball!

Ready to carry all of your gear aboard the Electric Ute? Visit your local dealer today or check for purchasing options in your area.

All stills by Tim Zimmerman

The Kona Ride 2019 Launch

Three years ago Kona started something big in Squamish: the Kona Ride. It’s our annual pilgrimage to the land of poutine and rock slabs, and also where we reveal our full lineup of bikes to hundreds of Kona dealers. This year we had a massive turnout from all around North America as well as Australia, Japan, and South America. While you’ve undoubtedly seen some of our exciting new bikes, we still have a few fun secrets up our sleeves. Luckily for the dealers, they got to cruise around on all of the new goods!


The mornings began with announcements and presentations. Here, owner Jake Heilbron presents Australian dealer Tim Bennett of Kalamunda bikes with the award for longest distance traveled to Squamish.

Lacy Kemp presented the 2019 product overview, marketing presentation, and brand presentation to a full house.


After the morning presentations dealers then went on full product walk-throughs with product managers. Here, PM Ian Schmitt walks everyone through a large portion of our mountain bikes.

Trevor Porter answers a question about the Libre.

Mark Allison takes the dealers through the Rove lineup.

After meetings with sales managers and product managers, it was time to ride the new bikes!

The road to Satori!

Jake gets ready to ride one of his namesake bikes, a Major Jake.


Clearly, no fun was had.

More of this not having any fun business…

Drop bars on singletrack! That’s the Kona way!

After the daily rides we all gathered back at the Executive Suites for fun and games with Kona staff and dealers.

“Bear fights and rad trails! Events like the launch are great for dealers. You get to ride bikes, talk to the folks that designed them, meet other dealers, put faces with names, and so on. From a money standpoint companies that feel that we are important enough to invite us to such events get our dollars. It’s cool to be treated the same as big box dealers with no soul.” –Andy, New River Bikes


Thanks to everyone who came out from all corners of the globe. We wouldn’t be where we are without each and every one of you.

Any bikes in this post pique your interest? Stay tuned to Konaworld and the Cog over the next six weeks as we continue to reveal all the 2019 bikes!


All photos by Paul Kelly

The Honzo ST 30th Birthday Bike is Here!

Happy Birthday to us. We’re celebrating by releasing a limited number of one of our favorite bikes, the Honzo ST. Why do we love it so much? Simply put, it just absolutely shreds. We’ve made our steel birthday bike special by adding a super unique mirror-finish paint job, special limited edition numbered decals (only 201 are being made!), a custom 30th birthday saddle, and a custom 30th birthday head tube badge. We’re not afraid to admit it: this bike is gorgeous. We’ve also built the bike with modular dropouts, so you can go full custom with it, or run it as we spec it, with a 120mm RockShox Revelation RC fork, SRAM NX 1×11 speed drivetrain, and SRAM Level T brakes.


Will you be one of the lucky owners of our new Birthday Bikes? Head on over to for more info. Ready to buy? Be sure to visit your local dealer!