This is E. This is your brain… on E. Any questions?
Those of us that grew up in North America during the 80’s or earlier no doubt experienced the War on Drugs. The commercial campaigns were creative and entertaining in a dark way and left a lasting impression on an entire generation. With the impending deluge of electric bikes that is sure to take the bike industry by storm, we wanted to poke a little fun at the perceived polarizing device that is the electric mountain bike. Your Brain on E is our take on the instant happy feelings you get when you pedal an electric bike for the first time. It’s undeniably fun!
With the launch of the Remote CTRL electric mountain bike, we wanted to show that pedal-assist bikes can be ridden downhill just like any other trail bike. We all know how fun they are to pedal uphill, but how do they feel on the descent? We put Graham Agassiz on board and watched him ride with so much style that it blew our minds. The Remote CTRL features 150mm of front and132mm of rear wheel travel -that perfect amount of squish to make everything fun! After watching Aggy ride this bike, it’s safe to say this thing absolutely shreds.
The world of electric bikes is rapidly expanding. While we’re best known for our innovative geometry and progressive mountain and alternative road bikes, we’ve been working hard behind the scenes to up our electric game as well. When we launched the Remote in 2018 we saw greater possibilities unfold in front of us. We knew we could bring more travel, more applications, and more Kona to the Remote. We’ve built the Remote CTRL to answer the call to go further push the boundaries of what is capable on a bike.
Check out all of the technology that we put into making the Remote CTRL one of the most entertaining bikes we’ve ever created.
For more information on the Remote CTRL, be sure to check out our Innovations page.