A few days ago a friendly chat over Facebook between two of RockShox sponsored pros, Kurt Sorge and Ryan Howard, escalated into a challenge to throw down in a no-holds-barred game of B.I.K.E. in world famous Kamloops B.C.

RockShox got wind of the challenge, and shared the riders’ conversation with their fans, asking them who they thought would win. The response was immediate and enthusiastic, as people from all around the world piled on the votes for each rider.

So RockShox decided they’d put up $5,000 in a winner-take-all purse — if the riders agreed to play the game live on the RockShox Facebook page. That way, not only could fans all around the world watch the action unfold, they could actually participate and influence the game with their comments and posts. Read more