Kona has long been known as the blue collar bike brand, which is no accident. The company was built on offering extremely reliable bikes at affordable prices. Sure, at times, Kona has left out some bells and whistles in order to do so, and they’ve often been a bit heavy, but being the lightest or the flashiest brand on the block has never been Kona’s mission. Kona has traditionally focused on making bikes that ride well and last forever, something we can all appreciate. Read more at Bike Magazine