Kona recently officially launched its 2013 bike line. This week we’ll take a look at some of the new models as well as a few that have been given significant face lifts. Today we’ll focus on the massively re-worked Magic Link bikes.

One of the first things that struck me was the absence of the Magic Link-equipped CoilAir freeride model and 2+2 cross-country model. What remains are the Abra Cadabra and Cadabra models. While on its face this might suggest that Kona is stepping away from its unique Magic Link design, it’s clear, on deeper inspection, that this is far from true.

“What we’re doing with Magic Link,” says Kona product manager, Paddy White, “is focusing it on a bike where it makes the most sense. We were finding that cross-country riders mainly wanted something that’s as light and simple as possible. Riders who were interested in something like the CoilAir wanted something more purely focused on gravity. The Abra Cadabra, though, is the perfect bike for that Enduro style of riding where you need a bike to climb and descend exceptionally well, so that’s where we’re focusing Magic Link now.” read more