Patagonia’s latest short film, “Becoming Ruby,” premiered online this week. The film stars Kona Ambassador Brooklyn Bell, and is the story of her creating and becoming her own hero.

“Not finding a role model in the community she loves, mountain biker, skier and artist Brooklyn Bell decided to create her own: a hand-drawn hero named Ruby J. With Ruby as a guide, Brooklyn set about intertwining dirt, snow, and art to shape her own identity—and, in the process, found a voice to advocate for diversity and inclusion.”

We reached out to Brooklyn about the film and to ask what we, as a community, can do to help make the outdoor industry a more welcoming and inclusive place for people of color.

Since the Premier of Becoming Ruby, I have had such an amazing response. I feel so fortunate to have the platform to speak and I believe that elevating voices of color especially women of color is important. Some people who want to know how they can be more inclusive and others who find this story so relatable, yearning to find community in outdoor spaces. 

Here are some quick ideas of how you can help change the culture:

  1. First of all change what you are seeing, what you’re believing. You can follow groups @allmountainbrothers, @melaninbasecamp, @pedal2thepeople @browngirlsclimb @wtfbikexplorers and some of my favorite athletes like @eliotjackson, @meliseymo and @vasu_sojitra

  2. You can pick up a copy of White Fragility or Black Faces in White Spaces.

  3. You can encourage local businesses in your community to hire and create more equitable spaces for poc. Local and big businesses can start by committing to the Outdoor Ceo pledge.

  4. You can shift your friend groups, meet new people and start seeing who and who isn’t in your circle.

  5. If you are someone who feels alone and unseen in outdoor sports, consider connecting with a community online.

  6. This has had a huge impact on me. People seeing other people and people believing in people. Encouraging each other to be themselves and to be curious. You have know idea how far one positive comment will reach. Someone told me when I started riding that if I kept riding, I could be a good rider. I have held onto this since.”