It seems as though we’ve developed an insatiable thirst for something shiny and something new. We prowl the internet expecting fresh edits each day and tear through magazines for photos without ever reading the words. Riders are judged on their kits before their skills and we’re more concerned with where we ride than why we are actually riding. We ride the most amazing trails on earth every day and spend the climbs discussing all the other locations we’d rather be huffing and puffing instead. Read More
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“The Hei Hei delivers what I DO want in a XC bike - awesome pedaling characteristics and fun, playful handling.” @bikemag’s Hei Hei first ride review is online now! Click on the link in our profile for Mike… https://www.instagram.com/p/B_BFMlPhPTj/?igshid=13xcv0mpanm9g
Self filmed and edited Kona Ambassador Ben Gerrish (@HDDNMedia) brings you D E T A C H E D, a simple take on solitary riding. #KonaBikes #KonaProcess #KonaAmbassadors https://www.instagram.com/p/B-xoY25j5F2/?igshid=ec5z9gkayuji
Parlty inspired by Logan Watts (@bikepackingcom) epic Sutra Ltd build, Paulo’s (crankngrind) new Sutra Ltd is thing of understated beauty. Content with many of the bikes stock parts he’s customized the cockpit and… https://www.instagram.com/p/B-xbVPsD11c/?igshid=qiwdfypr3035