It seems as though we’ve developed an insatiable thirst for something shiny and something new. We prowl the internet expecting fresh edits each day and tear through magazines for photos without ever reading the words. Riders are judged on their kits before their skills and we’re more concerned with where we ride than why we are actually riding. We ride the most amazing trails on earth every day and spend the climbs discussing all the other locations we’d rather be huffing and puffing instead. Read More