“Sorry we’ve run out of hats, how about a cold beer?”. We gave away all 700 cowboy hats on the first day of the show, welcoming visitors from all over the world to the Kona western town. Complete with saloon and jail, the new booth housed 50 of the 2013 Kona bicycle range, including the new Process, Cadabras, Zones and Dews, to name a few of the show favourites. Spirits were high and guests had the warmest of Kona welcomes, the perfect antidote from the sea of corporate vendors. The 7 days to build the booth was worth it, we’ll be back in 2013 with more hats.