European Kona marketing guru Joonas Vinnari is one multi-talented character, both behind and in front of the lens, as you can plainly see in this self filmed clip he’s just posted to his Vimeo page. The footage is from a solo ride in the Jura Mountains in France onboard his Kona Process 111.

Joonas started life as Grassroots sponsored Kona Freerider in his native Finland producing videos for himself, his friends and the world, now he produces videos and marketing content for us and is based out of our Switzerland office. We are sure hoping he has a few more spare Sundays up his sleeve.