Since Kona began its Grassroots Pro Development Program in 1990, we’ve helped hundreds of amateur cyclists take the next step in their competitive endeavors. Some notable riders that started in Grassroots include Ryder Hesjedal, Geoff Kabush, Barry Wicks, and Ryan Trebon. Two current Team Kona athletes that got their start in the program include Graham “Aggy” Agassiz, and Antoine “Bizzy” Bizet. “New developments in cycling have always started at the grassroots level,” explains Jacob Heilbron, one of Kona’s founders. “Being in touch and working with up and coming athletes has driven just about every important new platform and model that Kona has introduced since we started building bikes in 1988.”

New for 2012, we’ve honed in our Grassroots Program so that it has the ability to offer more support and focus to cycling’s brightest new talent. The program will be eligible to only 100 cyclists worldwide, through the full spectrum of disciplines: from cyclocross to DH; XC to slopestyle. Athletes are given great prices and terms on their bicycles, receive team kit, and can take advantage of a payback structure that allows athletes to earn credit through race results, published photos and video views. Stay tuned to the COG for the successes of our Grassroots Team. If you’re interested in applying to the Kona Grassroots program, please inquire at your local Kona dealer. You can also inquire by email: Canada – Trevor Porter; USA – Chris Newell; UK/Europe – Ben Gaby