For the third consecutive year we’ve invited our tried and true Kona Dealers from all over North America to come spend a couple of days with us at our US headquarters in sunny* Bellingham, Washington. They come from Tennessee, they come from Las Vegas, Maine, Ontario, SoCal, even Texas. And no, it’s not a wine and dine fest. Nor is it a brainwash tech farm either. Sure, they’ve got to sit through our presentations for a couple of hours each morning, but after that it’s all about the ride (and then, of course, the apres ride).
Here’s a look back at two launch sessions over the course of one sunny* week on our home turf. Sure, the trails were sweet and the beers neverending, but for us, it’s all about the people. This is our extended family, and our Launch is really a reunion of sorts. And boy, do we love the character, passion and good times nature of our kin.
Jordan from Queen City Cycles bowled a Turkey, and won the grand prize from Sram. Both of our partners Sram and Shimano were at the launch in full force, doling out tech support, tech education and tons of sweet swag.
Kona rep Willy Warren takes a breather on the urban ride, where new 2013 MinUtes kept the Rainier Beer cold and flowing.
Charles from Nelson, BC’s Gerick Cycle helped out with keg transport. Thanks to Ninkasi for the fine local brew.
Speaking of legends, Kona Canada’s Sales Manager, Dik Cox. No one in Canada has spent as much time on a mountain bike as this fine fellow, one of the originators of the Deep Cove movement that changed our sport forever.
The redesigned 2013 Honzo was one of the hot demo rides.
The Enduro ride was one of the most popular. Mt. Galbraith is loaded with sweet jump trails like Unemployment Line. The new Process 150mm all-mountain bike was a fan favorite.
Erik Tonkin of Sellwood Cycles takes the new Dew DL for a spin.
The new gravel grinder Kona Cromoly Rove was also in attendance at the Launch. Dealers were raving about the diversity and fun ride feel of this new addition to our Cross platform.
The staff even relented some of our 2013 prototype frames. Riders got to sample Pat White’s Kona Carbon Race Hei Hei Supreme, an all-new bike for 2013.
Our base model Process was a hot ticket at the demo. New for 2013, this 150mm rear travel, 160mm front travel enduro bike is one of eight new models we introduced at the launch.
One of our post ride events was dinner, drinks and strikes at the local lanes. Kona and Maxxis were donating $5 a strike to local Bellingham cycling advocacy groups. Thanks to some sweet bowlers we raised nearly $3,000!