The 2020 North American Dealer Launch was one for the books. Over the course of five days, around 300 dealers converged on our hometown of Bellingham, Washington. Dealers were treated to delicious food from some of our best local caterers, views of the ocean and the mountains, tons of ridiculous games (Human Hungry Hungry Hippos, anyone?), a rock show, and most of all…ALL THE NEW BIKES!

I want to commend everyone at Kona for all that they did to make us dealers feel special and appreciated. Just as you pay attention to the details on the bikes, you paid attention to the details of caring for your dealers. From the “Fun XC Ride”, to the serving of beer and wine by the accounting department, to someone walking through the crowd of Frisbee and corn hole competitors offering them dessert cookies, to the breakfast bags for us departing dealers on Saturday morning; everyone at Kona did an amazing job of putting on a great product launch that made all of us dealers feel special and appreciated. Please pass on my thanks and appreciation to Jake and everyone at Kona Bikes, you guys really rock! Ron Brunk, Glacier Cyclery – Whitefish, Montana

You ever wonder why Kona name bikes like “Jake The Snake” “Dewey” “Paddy Wagon”? They’re named after folks in the Kona family. For the last few days I got to visit this family, and to a degree… I became a part of it. Never have I been surrounded by a mass of people who think about bikes the way I do. This family embraces the ride, and the bike is the tool to get there. Some bikes are developed to increase your performance, some are designed around a price point first. A Kona is designed to take a “Long Sweet Ride” first. Long is longer to some of us, but sweet is easier to define. A sweet ride gets you where you’re going with comfort, and joy. This is the Kona MO, and as part of the family – it’s ours as well. Some personalities stood out this weekend, and I was grateful to get chat with these amazing people. Adam Tilley, The Brake Room – Belleville, Ontario