Chainline Bikes in El Cajon, California aren’t your average bike shop. Located amidst an industrial area filled with body shops and mechanics that are there to pimp your other ride (the one with an engine) Jason Guthrie and his crew has found a niche building one-off custom bikes for their customers. Some of these are simple, changing out a bike’s wheels from the stock ones to a set of Enve’s laced to Chris Kings. Some are a little more involved and require swapping out a few more parts, but then there are the truly one-off custom builds where Jason and his team provide custom paint and decal finishes to the frame. On top of that, every single part is swapped out, some receive custom paint and decals much like the frame, the attention to detail is meticulous, and the results are always mindblowing. The latest bike to receive that treatment? This absolutely over the top 1970’s Pony Express van inspired Kona Process 153 CR DL 29 affectionately named “Fez”.
Jason has gone to town with his tribute paint job, the front to back stripes, the colors, and the gold leaf inlay. That’s right- what looks like wood paneling in the photos below is actually 22-carat gold leaf. The red in the stripes is taken from the Marzocchi forks and then tied back in via the grips and the custom ENVE decals.
You read it right, that is a 22-carat gold head tube badge!
The Gold just looks right surrounded by the ENVE Carbon M7 bar and stem combo.
But it doesn’t stop there, The gold leaf is also laced throughout the top tube branding and…
…It goes all the way back to the seat tube. Damn!
While the Red in the Marzoccchi Bomber Z1’s forms the basis of the colors used in the bike’s new paint job, the gold comes in here in the form of a custom graphics package.
I’m not sure if reflective gold vinyl stickers are an everyday option for your ENVE M7’s
Even more gold leaf in the Kona down tube graphics.
Jason just can’t help himself. Even more custom decals, this time on the SRAM XO1 Cranks.
At this point it would be rude not to spec a XX1 Eagle gold cassette, right?
Nothing on the build goes untouched.
Well, maybe not nothing. The Ergon saddle is stock.
A One Up EDC tool rounds out the cockpit,
Frame Kona Process 29 153 CR/DL
Rear Shock Fox Float X2
Fork Marzocchi Bomber Z1 170mm
Crank Arms SRAM X01 DUB 170mm
Chain Ring SRAM Eagle 32t
Bottom Bracket SRAM DUB PF92
Pedals Kona Wah Wah II Alloy
Chain SRAM Eagle XX1
Cassette SRAM Eagle XX1 Gold
Rear Derailleur SRAM Eagle X01 Red
Shifters SRAM Eagle X01 Red
Brake Rotors Hope Floating Disc
Brakes Hope Callipers E4
Brake Levers Hope Tech 3’s
Headset Cane Creek 110 Series
Handlebar ENVE M7 40mm Rise
Stem ENVE M7 50mm
Grips Ergon GD1
Top Cap One Up EDC Orange
Seat Post Fox Transfer 150mm
Saddle Ergon SME3
Hubs DT Swiss 240 DT Swiss
Rims ENVE M730
Front Tire Ibex 2.4 FRC Onza BF
Rear Tire Ibex 2.4 FRC Onza BF
Fez would be proud!