Kona ambassador Simone Medici should be no stranger to you. A long time Kona rider he joined the Ambassador roster back in 2019 when the program was first launched and together with his partner in crime, photographer Alex Luise, they have brought a considerable amount of heat! Simone shreds all kinds of bikes but had been dreaming about building up a smaller more trick-specific Process 153. He ordered himself up a medium 2020 Process 153 27.5 (he’s normally a large) and hit up his Italian parts sponsors, Switch Components and FIR Wheels for the rest of the build. Scroll down for the complete build.

Simone has gone for a cockpit from Italian component company Switch. The bars are 780mm wide and feature 25mm of rise, 5º upsweep and 8ºbacksweep. They are mated to the best-looking stem in the history of stems, The Race Face Turbine R.

For bar spins Simone has drilled a hole in one of his top head set spacers and has then run the front brake through the steerer. The rear brake and rear derailleur are shrink-wrapped together for one super tidy setup

A classic Chromag Overture saddle sits atop a Switch seatpost.

Simone’s Slope-Duro Process ain’t doing a lot of going up. To that end, he oped for a SRAM XO DH rear cassette and derailleur. The hubs (and rims) are from Italian wheel company FIR. They’ve been making wheels and casters since the 1950’s, so they know what they are doing.

The hubs are laced to FIR’s burly enduro alloy Wrangler wheelset. The alloy Wrangler features an asymmetric profile and a hookless 27mm internal width.

The Rock Shox Super Deluxe rear shock, and SRAM XO cranks remain stock. HT AE05 flat pedals keep the stealthy theme going.

Custom carbon cable port covers.

Simone is sporting Maxxis DHR II’s front and rear.