Glitter…Music…Friends…Bikes…Beer… Roam Fest is a festival that celebrates women, marginalized riders, & genderqueer femme folks to build community while riding in world class bike destinations. It was Kona’s first time at Roam Fest, and most certainly won’t be our last. What we saw and experienced there was beautifuly inclusive, radically authentic, and all around good fun on bikes!

Our team of experts gives each rider taking out a Kona demo extra attention to make sure they are getting the best experience possible on their ride. 

The event itself is only 3 days long, but an impressive amount is packed into those days. Demos start going out at 8:00AM every day and eager participants begin lining up just before the bell. The days were packed with group rides, workshops, happy hour, catered lunches, and a neverending stream of activities.

Kona Super Grassroots rider Kyleigh Stewart came out east to lend some sender expertise to participants and host our daily workshops. She also led some incredible group rides, gave out some game changing tips and tricks, and stoked the MTB hype.

Kona’s Marketing Team member Shae James heads up our Women’s MTB Coaching Program so it was a given that she’d be giving pointers during our workshop. Here she shows an eager rider how to get that rear wheel in the air. 

We hosted a manual instruction all weekend long with our cool new rigs from Sender Ramps, the vibes were infectious and pretty soon people were lining up to hop on and give it a go! This will be a staple on each of our Demo Tour Deluxe stops, come check it out!

This is our increedible mechanic for the weekend, Sasha, from Kona Dealer Tennessee Valley Bikes. If you’re ever in the Knoxville, TN area you should swing in and say hi. Sasha is an amazing human and mechanic, just like the rest of the staff at TVB!

Kona Sales Rep Amanda Bryan transformed into Paloma, a glitter expert who shared her glow up with a line of participants getting ready for the silent disco on Saturday night.

All around good vibes, Kona raffled off a Shonky frame which went to this lucky winner!

If you’re feeling a bit of FOMO about this event, don’t stress! We have more stops on our Demo Tour Deluxe, including two more Roam Fest events. Our demo fleet and staff will be at the Fruita, CO location during Sept. 23-25. Come hang with our crew, make some #KonaMemories, and get your butt on a Kona!