#crossiscoming is a hashtag we see everywhere leading into cross season, and there is good reason to get excited about it. Cross has run in the Kona veins since day one: it’s part of our DNA and is not only incredibly addictive to participate in but it’s highly exciting to watch.

For the 2017 season, we are supporting, along with La Cordée, a grassroots team of two young riders from Quebec, Canada who are eager to play in the mud – and to try and survive the snowy months ahead of us.

20-year-old Laurie Arseneault is our new addition to our Kona Quebec Cross Country and ‘Cross Team. Laurie was the the 2015 Junior Canadian XC Champion, so she knows what racing is all about! Over the next couple of months, she will be throwing a leg over her Jake The Snake for the CX season and will compete with the Elite women. Follow her on Instagram at @laulouche1.

Emile Robillard is 21 years old and one hell of an enduro rider. He’s also trail builder, instructor and race planner, the list goes on. He’s been racing enduro all summer and working year-round taking care of trails at the local hill north of Montreal. He will get his blood pumping while racing the Elite Men’s category aboard his Jake the Snake (all while wearing baggy shorts!). You can follow him on Instagram at @emilerobillard.

The season in Quebec started this past weekend and will go on until the end of October, so if you are around la belle province over the next few weekends, stop by the races and the Kona tent, ring a cowbell in support of the team, share a drink or two and make as much noise as possible.

See you there.

Photos by Judicael Aspirot.