Over 200 dealers from all over Europe joined us earlier this month in Serfaus, Fiss Ladis in the Tirolean Alps for the 2017 European product launch.C33A6998

We had an amazing time at the resort which has an incredible mix of natural and bike park trails. The dealers tested the all new carbon Hei Hei’s and carbon Honzo’s and the feedback was awesome. Both the Hei Hei and Honzo carbon bikes are über lightweight for technical climbing yet capable and nimble on the gnarly descents. It was great fun watching dealers from as far away as Finland, Spain, Ireland and Russia shred bikes and knock off multiple runs in the bike park and on the high altitude Alpine trails.Kona_MBR_SamNeedham_07

Serfaus, Fiss Ladis is a resort that has masses to offer off the bike too. Activities range from a high speed luge to mountain top zip lines as well as a large variety of bars and restaurants. It was awesome to see the dealers and the Kona team hammering down the Luge together and of course drinking schnapps after.Kona_MBR_SamNeedham_22

The entire 2017 range was on display including nine new Hei Hei models, the new carbon Honzo’s, the Wozo and the Big Honzo.Kona_FactoryJackson_SamNeedham_07

21 journalists from all over Europe including, VTT France, Up Down Magazine Netherlands, MBUK, Singletrack and MBR UK, Wallride Spain and Bike Magazine Germany, enjoyed multiple sessions in the bike park as well as some epic Alpine singletrack. The press were very impressed with the Honzo Carbon Trail and it’s capabilities on the smooth bike park trails and jumps as well as the rough and loose natural trails. C33A6850

Many thanks to all the Kona EU team for their hard work and everyone at Serfaus, Fiss Ladis for their hospitality.