The much coveted, highly anticipated, spectacular photo producing 4th Annual Kona Shoot the Ride Contest returns with a new twist…we are no longer in control. In the past we’ve seen shots from all over the world. Bikes in Africa, bikes in Slovenia, Canada, Thailand, and all parts in between. Action, emotion, moments, seconds, stories, you name it and we’ve seen it.

This year, we’re opening the voting to you, the people. With a fast growing Facebook Fan base, and throngs visiting our Kona Cog on a daily basis, we figured we’d hand over the very important voting duties to you, all good lovers of the ride.

To participate, send in no more than 5 photos by May 31, 2011 to: photos@konaworld.com. Make sure to check back in the first two weeks of June where we’ll post submissions on devcog.konaworld.com and our Facebook Page. Shoot the Ride finalists will be announced June 15th with all of the winning photos presented for the entire world to see.

Tips if you want a shot at the $500 Kona Store credit for 1st, $150 for 2nd and $50 for 3rd? Be original, tell a story, capture the essence of cycling culture. Make us all teary then laugh out loud, curious as to what went into such an epic moment. We’re not looking for Kona specific imagery, just cool, funky, different, dreamy, hard-driving pictures that offer a poignant snapshot of life’s Long Sweet Ride.

Go to www.konaworld.com/shoot2011.cfm for submission guidelines and contest rules.