From Tim at Pedal: Brittany wanted a mountain bike, and we ultimately decided that I owned the exact bike she wanted, so I sold her my Dragon. Which left me in a bit of a hole.

I purchased bikes from bike shops before I opened Pedal. Sometimes I said, “I have this amount of money and I want this kind of bike. Please maximize it for me.” Sometimes I rode a lot of bikes and picked the one I liked best. Sometimes (tri bike) I went with the bike the fitter recommended. Sometimes I pointed to a picture in a catalog and said, “That one.” Sometimes I obsessed over everything and put together exactly what I wanted. This bike falls into the last category. Read about the complete build and see more pictures on Pedal’s website