As the days grow shorter, the nights colder and the dirt even tackier, I look back at a great season of bicycle riding. It was one of big changes for me, as I graduated from the BCIT School of Business Marketing Management program in May, and started a job as the Brand Specialist for Ryders Eyewear in June. This new position is pretty ideal for me, as it allows for plenty of time off during the bike season to pursue my riding adventures, as Ryders understands the value in my athlete lifestyle.
I stayed really busy this summer, running the Joe Schwartz Freeride Camp in Calgary and coaching for the Summer Gravity Camps in Whistler.
I had many photos published this season including a Bike Mag Photo Annual spread. Osprey used a couple shots of me extensively on their hydration pack hangtags, catalog, and advertising materials.
I continued creating stories, taking pictures and editing movies. This content was featured on my own webpage, www.joeschwartz.ca, and on the Kona Cog, the Osprey Bike Blog and NSMB.com. It was all shared through various social media channels, resulting in tens of thousands of views and impressions, creating great exposure for all of my sponsors.
I raced a couple Enduro DHs, finishing 3rd at an early season Lower Mainland race, and a respectable mid-pack at the Crankworx Kona Enduro.
The season wound up with an awesome trip to Jasper, and the resulting photos and story will be featured in the Kootenay Mountain Culture magazine, bikemag.com and other print publications.
All of this could not of been possible without the amazing support of all of my sponsors. I appreciate your efforts very much, and I work hard to reciprocate in all of my endeavors.
I am very excited for next year. I am planning to continue with my coaching, schedule a couple Regular Joe adventure trips somewhere in the world, and try to go into the season slightly fitter so I can hold my own on the uphill sections of the Enduro races.
I hope to have you all along for the ride, and I look forward to talking to you more about my 2012 plans.