With ten bike shops in town what makes people head to Santa Fe Mountain Sports?

“For one thing we offer life time service,” says Dan McCarthy, company president. Santa Fe is big on aftersales customer support.

“Nobody does that anywhere in town. They might offer one month or six months but we offer lifetime service.”

Santa Fe Mountain Sports is an established specialty ski and snowboard shop with a commitment to custom fitting. “We provide a level of customization that compares to none,” says McCarthy.

Soon after opening, in 1995, McCarthy added mountain bikes to his product line to complement the ski and snowboard side of the business. It was a natural fit.

Whatever your sport – ski, snowboard, bike – Santa Fe Mountain Sports wants you happy doing it.

Cycling advice: “Downshift! Get your cadence up.”

Favourite rides: “Ruiz Canyon to Glorieta Baldy. Long hard climb rewarded with one of the sweetest DH descents in the state.”

Favourite Kona: Hei Hei 29 Supreme.

Last ride: Glorieta Baldy Trail.

Best area bakery: Santa Fe Baking Company or the Sage Bakery.

Favourite local music venue: Santa Fe Brewing Co., or the Lensic.

Favourite music: Blues/Rock. Current favourite – the Tedeschi/Trucks Band.

Current read: Janet Evanovich – Smokin’ Seventeen.

For more information about Santa Fe Mountain Sports, its location and hours, check out


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