Between August 5th and 9th, Kona invited dealers from around North America to come join us in beautiful, sunny (honestly) Bellingham, Washington to ride bikes, learn about our 2014 bike program, ride bikes, and of course, meet new friends and re-acquaint with old ones. This was our fourth annual dealer launch, and as the Kona family grows and gets to know each other better, calling it the Reunion just made sense. With over 200 dealers from as far south as Austin, Texas all the way up to William’s Lake, BC, from downtown Toronto, Ontario to Manhattan, NY, it was an eclectic crew of nearly 400 dedicated cyclists testing out new Kona 2014 Road, Commuter and Mountain Bikes over two separate launches. With a hilarious fat bike toilet pulling contest at the Kona USA warehouse in Ferndale, backyard pumptrack sessions, Kona Team athlete appearances, and wicked riding of all stripes based out of our Lake Padden demo center, and unbelievably sunny weather, it was a Reunion to remember.
Launch #1 attendees hunker down at the Lakeway Inn for the annual Roundtable.
The trails of Lake Padden offer dealers a quick loop to test everything from out new Process bikes, to the Precepts and carbon cyclocross models, the new Super and Major Jake. Thanks to all our fine dealers for their participation. See y’all next year!