It’s not uncommon to look at modern-day mountain bikes and scratch your head thinking, ‘these things are expensive.’ The fact is bikes aren’t inexpensive to make, and therefore aren’t always inexpensive for the consumer to purchase either. At Kona, one of the pillars of our brand is creating bikes that last, which gives you, the consumer, better bang for your buck. We believe in longevity and believe that sets us apart from other brands.

The folks over at Ride.IO recently compared two Lava Domes 2o years apart in age and technology. Their results are interesting. Are bikes getting more expensive? Perhaps, but a good bike’s value is worth far more than its dollar value. Check out the full piece on their test and comparison. You might be surprised by the results.