Ambassador Cole Pellerin loves to explore. Recently, he and friend Mark Matthews took a road trip to some epic trails in northern British Columbia.

“Mark Matthews and I were invited by the BC Ale Trail to explore the Northern BC communities, their breweries, and the trails that surround them.  It did not take long before we realized that some of the best trails we have had the privilege of riding were hidden in these beautiful places.  Away from the hustle and bustle of our major centres, and far away from the masses of riders are hidden gems.  Guided by incredible locals in each of the towns we visited we received a 5-star experience of the lost trails of the north.  Terrace, Smithers, Valemount, Prince George and Quesnel all had something different and amazing to offer.  This was an intense week of riding that I would do again in a heartbeat!”- Cole Pellerin