Tenet Components has just dropped the second stunning video in their series designed to encapsulate the brand’s unique ethos. Kona’s Hannah Bergemann takes center stage in this classically Pacific Northwest video and throws down some serious hammers in some less than ideal conditions.
The Driven is the second part of a multi-part series that delves into the inner makings of Tenet Components. Hannah was the first person that came to mind when I asked myself “Who would be a great fit for the brand?”. I asked her over a beer and in true Hannah form, she smiled and humbly agreed. When it comes to sponsoring an athlete, a lot of brands tend to look at follower numbers, race results, tailwhip and barspin combos, or YouTube subscribers. We don’t really care about any of that. What truly matters is personality, perseverance, and in Hannah’s situation… Drive. – Ty
Riding | Hannah Bergemann
Film / Edit | Tyler Deschaine
Photography | Riley Seebeck
Song | The Fuzz – Let It Live
Special thanks to the trail builders for making this video possible.
