Seth is in charge of warehouse logistics, shipping and our Konz showroom in North Vancouver. He’s also the son of one of the longest-running Kona employees, Dik Cox, and has been around the brand since his birth. A couple of years back he started racing cross’ and began quickly working his way up the ranks. Cross’ was like a drop-bar gateway drug for the fit young rider, and the next thing you know he was building up this next level forever bike. He commutes on this Ti Esatto every single day to the Kona Canada office, as well as logging some serious miles on Mt Seymour’s epic climb and other classic Vancouver road loops. This Kona Dream Build definitely warrants a closer look.